It takes time, commitment and a lot of effort to cultivate and maintain customer and client loyalty. Giving out corporate gifts, promotions or vouchers is insufficient to cultivate customer loyalty. In order to retain customers or clients, below are a few things to follow towards a successful customer loyalty marketing.
A good corporate gift supplier provides excellent customer service
Although giving small gifts or presents after clients made a purchase is a good way, providing good customer service shows clients that you care and truly appreciate them. While giving gifts upon purchase could be company’s strategy and policy, giving outstanding customer service, to customers, is something voluntary coming from the bottom of the heart. It is proven that poor customer service repels clients and reduces the purchasing rate. In fact, a flawless customer service, helpful staffs and an easy checkout process will attract customers and improve conversions more easily. The support team of a professional corporate gift supplier should always be available and contactable to respond to clients swiftly.
Offer a loyalty or reward program for customers
One of the effective ways to promote loyalty among your clients or customers is by offering them promotion or offer to save money by buying your products. Consider taking basic contact information from your new clients and promise to inform them on the latest promotion. The information gathered could be used for retargeting or remarketing, at the same time, it gives your clients a sense of honour as the programs you offer are for members or existing clients only. Of course, the loyalty program should offer real value to your clients.
Always keep your promises
Needless to say, your business reputation and credibility are based on your word. If you promise something to your client, do it at any cost. Do not over promise or give empty promise as this would give customers a bad impression on your business. If you sent out a message saying there will be a special offer to those whose purchases exceed a certain amount, you keep your word. Otherwise, you would not earn loyalty from your clients.
In short, in this world of technology, you can no longer depend solely on word of mouth. For a customer loyalty marketing program to be successful, you have to take advantage on the new technology and make use of them to reach and retain your customers.